Chief Marketing Officer – Engineering in Metals

Job Description

How can strategic marketing elevate an established engineering enterprise? Our client in Durban is searching for a dynamic Chief Marketing Officer to drive growth within their highly competitive Engineering in Metals division. As the Chief Marketing Officer, you will design and deploy innovative marketing strategies that enhance brand presence, generate sustainable growth, and solidify our client’s position as an industry leader.

About the Role

The Chief Marketing Officer will serve as a core member of the executive team, transforming technical engineering capabilities into compelling commercial propositions. This role requires an astute Chief Marketing Officer who understands B2B industrial markets and can build a sophisticated marketing apparatus from the ground up.

Key Responsibilities

• Develop and execute comprehensive marketing strategies tailored to the engineering and metals sector.
• Lead the digital transformation of the organisation’s marketing and communication channels.
• Conduct in-depth market research to identify emerging trends, competitor behaviours, and new revenue streams.
• Oversee the creation of high-impact technical content, case studies, and corporate communications.
• Manage the annual marketing budget, ensuring maximum return on investment across all campaigns.
• Collaborate closely with the sales and engineering teams to align marketing efforts with business objectives.
• Drive lead generation programmes to support the acquisition of high-value industrial contracts.
• Direct public relations initiatives to enhance the corporate reputation.
• Establish key performance indicators (KPIs) to measure and optimise marketing effectiveness.
• Mentor and develop a high-performing marketing team committed to continuous improvement.

Minimum Requirements

• Master’s Degree or Honours Degree in Marketing, Business Administration, or Communications.
• A minimum of 10 years of marketing experience, with at least 5 years at an executive or senior management level.
• Demonstrable experience within the B2B industrial, engineering, or manufacturing sectors.
• Strong track record of developing successful go-to-market strategies for technical products or services.

Skills & Competencies

• Visionary leadership with the ability to inspire and mobilise teams.
• Exceptional analytical skills to translate market data into actionable strategies.
• Expert understanding of digital marketing, SEO, and industrial lead generation.
• Outstanding written and verbal communication skills.
• Strong commercial acumen and strategic decision-making capabilities.

What We Offer

• A lucrative executive salary package of R140,000 – R180,000 per month.
• Executive-level performance bonuses and profit-sharing schemes.
• Comprehensive benefits including premium healthcare and retirement planning.
• The platform to shape the strategic direction of a premier engineering firm in Durban.

Step into a role where your strategic vision will redefine industrial marketing. Apply through apply@hiregroup.net today.